Our Story

From two dance mums to Elara Dancewear...

We're Becky and Sally, two dance mums who've spent years around dance classes, exams, rehearsals and competitions.

We've planned costumes, searched endlessly for dancewear and added more crystals than we could possibly count!

Somewhere along the way, conversations about what we loved, what we struggled to find and what we wished existed turned into an idea.

And that idea became Elara.

We wanted to create beautiful, high-quality dancewear that takes dancers from the studio to the stage.

But for us, Elara has always been about more than just the clothes.

We wanted to build the kind of brand we'd love to buy from. One that's personal, approachable and where every customer feels listened to and valued.

As a small business, every order and every customer genuinely matters to us.

We take pride in our dancewear and the care we put into everything we do. We want shopping with Elara to be a lovely experience from start to finish.

And if something isn't quite right, we'll always listen and do everything we can to put it right.

We're so excited to share Elara with you and can't wait to see where this journey takes us.

Thank you for being part of it!

Becky & Sally

xx