Privacy Policy
At Elara Dancewear, we respect your privacy and take care to protect your personal information.
This policy explains what information we collect, how we use it and how we keep it safe in line with the UK GDPR and Date Protection Act 2018.
Information we collect
When you shop with us or visit our website, we may collect:
Your name, email address, telephone number and delivery address.
Information about your orders and purchases.
Payment and transaction information.
Information you choose to share when contacting us.
Information about how you use our website, through cookies and analytics.
How we use your information
We use your information to process and deliver orders, contact you about purchases, returns or enquiries, provide customer support, improve our website and shopping experience, and meet our legal and financial obligations.
We use this information where necessary to fulfil your order, meet our legal obligations or pursue our legitimate business interests.
If you choose to sign up for our marketing emails, we may contact you about new collections, product launches and special offers. You can unsubscribe at any time using the link in our emails.
Photography & Marketing
We love celebrating our dancers and sharing photographs of them wearing Elara Dancewear.
Where we use photographs of children for our website, social media or promotional materials, we obtain permission from their parent or legal guardian.
We take safeguarding and privacy seriously and will never share a child’s full name or personal details without separate permission.
We keep photographs securely for as long as they are needed for our agreed promotional purposes, or until consent is withdrawn, subject to any necessary record-keeping.
Parents can contact us at hello@elaradancewear.co.uk at any time to ask questions or withdraw consent for future use of photographs. We’ll stop new uses and take reasonable steps to remove photographs from platforms and materials within our control, although copies already shared by others may not be retrievable.
Sharing your information
We only share personal information where necessary to run our business, including with our website, payment and delivery providers. We never sell your personal information to third parties.
Keeping your information safe
We take reasonable steps to protect your personal information and use trusted service providers to help keep your data secure. We keep personal information only for as long as necessary, including any legal or financial record-keeping requirements.
Cookies
Our website uses cookies to help it work properly and understand how visitors use it. Some cookies are essential, while others may be used for analytics or marketing purposes.
Where required, we’ll ask for your permission before using non-essential cookies. You can manage your preferences through our website’s cookie settings.
Your rights
Under UK data protection law, you have rights relating to your personal information, including the right to request access, correction or deletion, where applicable. If you have any questions or would like to exercise your rights, please contact us. You can also raise concerns with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
Contact us
hello@elaradancewear.co.uk
Elara Dancewear
S Nunn & R Robinson
Last updated: October 2026